The Responsible Company: Lessons From Patagonia
Authors Yvon Chouinard and Vincent Stanley are featured during a conversation on environmentally responsible business practices from their book, The Responsible Company: What We’ve Learned from Patagonia’s First 40 Years.
In their book, Chouinard and Stanley draw on their 40 years' experience at Patagonia, Inc. and efforts by other companies to provide advice on how to create responsible, green business practices during difficult economic times. The motto of Patagonia, a manufacturer of outdoor clothing and gear, is, "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
Recorded: Thursday, September 27, 2012 - 4:30pm